Happy New Year and Stuff Like That

Well, 2010 is racing to a close. It will be a memorable year for many reasons, but primarily because of the fact that, well, we actually got the season of the ground and despite some first-year challenges, it was by many accounts a success. 40K+ fans, a pennant race, and some incredible players means that 2010 will hold a special place in my heart.

I have a sneaking suspicion that 2011 will be as (if not more) memorable, but for different reasons. In addition to a few more ballgames, we have some special events lined up for the stadium (more on that later), and at least one of them will have an importance on the national scale. Our fans will see an improved product on the field, our sponsors will see more fans in the park, and our players will see an improvement over the experience from year 1. It will be exciting not because it is brand new but because it will be improved.

 Please be safe tonight...we need you alive and well at Borleske this summer. And as a last shout out to people who loved the Montreal Expos as much as I did, please enjoy our new alternate cap for 2011 - a tribute to the great team from the Stade Olympique. Check out this link if you want to pick one up: http://bit.ly/hR1Pge That great city may never again have an MLB team, but they had the coolest hat of the 80s.

Winter Can't Pass Fast Enough...

We have had finicky winter weather so far this December. To start the month off, we received about 6 inches of snow. Then it warmed up (into the 60s at one point!!). Then, this past weekend, the snow started again. Well, Sweet Lou got tired of waiting, and decided to take matters into his own hands. Check out this video on our newly launched YouTube Channel (YouTube/WWSweets). Can't wait until the season!

Del Taco Fans unite

For those fans from Southern California, Utah, Nevada, Arizona - there is a little treasure here in Walla Walla that will remind you of home, $.59 chicken soft tacos, crinkle-cut french fries, and great shakes, and they have just joined as a corporate partner for 2011. Del Taco (I'm hungry writing about it) has partnered with the Sweets to bring the Family and Friends 4-Pack to life. It is 4 tickets to a single game, 4 Sweets caps, and 4 free combo meals at the College Place Del Taco - for $44. It is a $108 value for $44 - pretty good deal if you ask me. In addition to the four pack, they will have radio, signage and other brand integration pieces within Borleske Stadium and at wallawallasweets.com.

What excites me about this deal is that it is a national-quality partner taking a risk on our team's ability to drive people to their single store in the area. We can do big things for our partners because of a passionate fan base that truly embraces this team and it's players. It will be fun to activate with them and to have a few chicken softs and crinkle-cut french fries this summer. For more information on the deal and when it is available to the public, click HERE.